What is the California Travel and Tourism Commission?

The California Travel and Tourism Commission (CTTC) is a private-non profit entity created in 1997 by the California Tourism Marketing Act and approved by the travel industry. CTTC operates under the auspices of the Business, Transportation and Housing Agency and the Agency Secretary serves as Chair of the organization. From 1998 to 2003, the California Tourism program consisted of the originally conceived private-public joint marketing venture partnership of CTTC and the State of California. In the 03/04 and 04/05 FY, the CTTC program operated without the State participation of the public funding – the sole source of California tourism marketing budget was directly derived from the CTTC assessed businesses in the travel and tourism industry. Public funding was again restored 05/06 FY. The sole source of California tourism marketing budget is now directly derived from assessed businesses in the travel and tourism industry.